SNOO is the CES 2017 Baby Safety Winner! Read our award-winning entry to learn more about SNOO's innovative technology and safety features:

SNOO is the safest, most effective baby bed ever made. It solves the #1 new parent stress: exhaustion.

Invented by Dr. Harvey Karp, author of the celebrated Happiest Baby on the Block and developer of the landmark 5 S’s approach to calming crying, SNOO:

  • Boosts sleep with gentle movements and comforting shushing. Babies quickly learn healthier sleep patterns, which reduces exhausted parents’ temptation to do unsafe things, like bed sharing.
  • Has a responsive, robotic system that soothes upsets with increasing levels of white noise and jiggly, womb-like motion, often comforting fussing from fatigue in under a minute. If the bed cannot calm crying in 3 minutes – for example if the baby is hungry or in discomfort – SNOO stops, which lets the parent know the baby has other needs.
  • Is the safest baby bed ever made because its swaddle is hip-safe and keeps babies sleeping on the back for the first 6 months, as recommended by the American Academy of Pediatrics.
  • Has a unique, high performance drivetrain that rocks for millions of cycles.
  • Has an elegant, poetic form created by renowned industrial designer, Yves Béhar.
  • Offers specially engineered white noise, which automatically changes volume and pitch according to a baby’s needs (soft, rumbly to boost sleep; louder, high-pitched to soothe upsets).
  • Has a mobile app that allows parents to control SNOO from a distance and to choose when to wean all-night rocking, for an easier transition to the crib.
  • Has 3 SNOO Sacks (small, medium, large) all made with organic cotton.
  • Helps parents 24/7, like a virtual night nurse for the first 6 months for about $7/day.
  • Ultimately helps babies get the sleep they need, which may prevent marital stress, depression and death from unsafe sleeping practices.

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