Happiest baby snoo smart sleeper logo Happiest baby snoo smart sleeper logo

CYBER WEEK SPECIAL!
30% OFF SNOO + GIFTS

CYBER WEEK SPECIAL!
30% OFF SNOO + GIFTS

Why Parents Love SNOO

  • prevents rolling icon

    Prevents Rolling

    Adds peace of mind by securing baby safely on the back

  • sleeping baby icon

    More Sleep

    Adds 1-2+ hours of sleep per night

  • crying baby icon

    Less Crying

    Automatically calms fussing… often in under a minute

  • caring hands icon

    Extra Hands

    Ready 24/7 to help you soothe baby when you need to eat or catch some Zzz's

  • zzz training icon

    Sleep Trains

    Naturally sleep trains...with little need to cry-it-out

Let SNOO Take the Night Shift...Every Night!

SNOO adds 1-2+ hours of sleep/night and automatically responds to fussing - with soothing sound and motion - often calming crying in under a minute!

And, SNOO's extra-safe sleep sack keeps your baby securely on the back, giving all the benefits of swaddling...while preventing risky rolling.

Image of Dr. Harvey Karp

Dr. Harvey Karp

SNOO is based on 20+ years of research by America’s No.1 paediatrician, author of Happiest Baby on the Block and creator of the 5S’s.

Watch How SNOO Works

Why Parents Love SNOO

Real Parents, Real Success, Teresa Palmer - South Australia
The safest baby bed ever made.
Teresa Palmer - South Australia Learn More
Real Parents, Real Success, Jordan Ablett - Victoria
This has been amazing for our peace of mind...
Jordan Ablett - Victoria Learn More
Real Parents, Real Success, Emilee Hembrow - Queensland
This is definitely one of my must haves!
Emilee Hembrow - Queensland Learn More
Real Parents, Real Success, Justine Cullen - New South Wales
I am very much looking forward to the #SNOOnation people making one in a king size.
Justine Cullen - New South Wales Learn More
Father holding baby in arms above a Snoo Smart Sleeper Bassinet

Why Babies Love SNOO

SNOO imitates the sounds and movements of your baby’s favourite place—the womb!—to automatically calm crying and increase sleep.

Learn More

Happiest Baby App Premium Subscription

Screenshot of the SNOO App

Happiest Baby App Premium Subscription

A FREE Premium Subscription will be included with all authorised SNOO purchases, or you can pay to subscribe!*


  • Track your baby's sleep, feedings, and diaper changes
  • Dr. Karp’s expert advice…at your fingertips!
  • Helpful settings to customise SNOO to your and your baby’s preferences

*Authorised SNOO purchases are bought directly from Happiest Baby or any authorised partner. Purchasers buying SNOO after July 15, 2024 will get a free Premium Subscription for 9 months. Restrictions apply—see details.

SNOO Naturally Sleep-Trains Babies

SNOO helps your baby to become an independent sleeper...with little need to "cry-it-out." The result: By 3 months, most babies sleep 9+ hours a night! Plus, our weaning mode makes transitioning to the crib a breeze!

Learn More
A woman checking on her baby sleeping inside a Snoo Smart Bassinet
A woman checking on her baby inside a Snoo Smart Bassinet, with her older child watching beside her

Ready for more sleep?

Try SNOO for 30 days and find out for yourself why parents love SNOO!

World's Most Awarded Baby Bed

Logo of The Bump
Logo of International Design Excellence Awards
Logo of JPMA
Logo of The Design Musuem
Logo of The National Sleep Foundation
Logo of The Cribsie Awards
Logo of Big Innovation
Logo of Digital Trends
Logo of IDA Design Awards
Logo of Clio Awards
Logo of The National Parenting Center
Logo of Spinoff

Featured In

Logo of CNN
Logo of The Washington Post
Logo of Wall Street Journal
Logo of Bloomberg
Logo of Forbes
Logo of Good Morning America
Logo of Business Insider
Logo of The Today Show
Logo of Vogue
Logo of The View
Logo of People
Logo of Womens Health
Logo of Parents
Logo of Mashable
See Our Press