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© 2025 Happiest Baby, Inc. | All Rights Reserved

All third party trademarks (including names, logos, and icons) referenced by Happiest Baby remain the property of their respective owners. Unless specifically identified as such, Happiest Baby’s use of third party trademarks does not indicate any relationship, sponsorship, or endorsement between Happiest Baby and the owners of these trademarks. Any references by Happiest Baby to third party trademarks are to identify the corresponding third party goods and/or services and shall be considered nominative fair use under the trademark law.

    Happiest Baby
    BLOG
    FAQS

    We're a mission-driven company dedicated to helping parents succeed at their most important job—raising healthy, happy children.

    Meet Our Founders

    RENOWNED PAEDIATRICIAN & CHILD DEVELOPMENT EXPERT

    RENOWNED PAEDIATRICIAN & CHILD DEVELOPMENT EXPERT

    Dr. Harvey Karp, Founder & CEO

    Dr. Harvey Karp, one of the America's most trusted paediatricians and child development experts, is on the faculty of the USC School of Medicine and a fellow of the American Academy of Pediatrics (AAP). After decades of treating patients, Dr. Karp founded Happiest Baby, a smart-tech and parenting solutions company.

    There, he invented SNOO Smart Sleeper, a responsive bassinet that quickly calms fussing and aids infant sleep. SNOO is the first—and only—medical device to receive De Novo Authorization from the U.S. Food and Drug Administration (FDA) for its ability to keep sleeping babies safely on their backs.

    INSIGHTFUL LEADER & STRATEGIST

    INSIGHTFUL LEADER & STRATEGIST

    Nina Montée Karp, Founder & President

    Nina Montée Karp is the co-founder of Happiest Baby and a prominent child and environmental activist, producer, and director. She has a passion and talent for bringing ideas to life and has been instrumental in the launch and development of Happiest Baby. Nina also directed the award-winning The Happiest Baby on the Block and The Happiest Toddler on the Block videos. These bestsellers have been used around the world to educate and empower parents.

    Nina is a founding board member of Healthy Child Healthy World, a board member of EWG, and a board member for Breastcancer.org, which has disseminated information and support about breast cancer to over 12 million women. She helped create one of the first environmental documentaries for parents, Not Under My Roof, as well as Breast Cancer: The Path of Wellness and Healing. Her work has been featured on Good Morning America, CNN, Today show, The View, Dr. Phil and in The New York Times, Time, Newsweek, In Style, People Magazine, and more.

    OUR MISSION

    OUR MISSION

    Helping You Raise Happy, Healthy Children

    After decades of treating patients, Dr. Karp vaulted to global prominence with the release of the bestselling Happiest Baby on the Block and Happiest Toddler on the Block. His landmark methods have since become standard pediatric practice, translated into more than 20 languages and have helped millions of parents.

    Dr. Karp has been a tireless advocate and a national leader in the promotion of children's rights to a healthy and safe environment. His work has directly led to U.S. state and national laws protecting children.

    While Dr. Karp’s advice has guided parents to understand and nurture their children for years, he recognized the opportunity to further address families’ everyday challenges by creating a suite of smart, science-backed solutions, beginning with the #1 new parent stress: exhaustion.

    Our Story

    Happiest Baby’s Journey

    A Seed Is Planted

    Shortly after Happiest Baby is founded, Dr. Harvey Karp’s bestselling book and DVD, The Happiest Baby on the Block, introduce parents to the 5 S’s, laying the groundwork for SNOO!

    2001
    The Beginning
    Vision to Reality
    2011

    Vision to Reality

    Dr. Karp has an a-ha moment about helping babies sleep safer and makes a sketch of what will become SNOO. In the following years, he teams up with experts at MIT & celebrated designer Yves Béhar to bring his vision to life!

    SNOO Is Born

    After tens of thousands of hours building, tweaking, and testing SNOO with hundreds of babies, SNOO Smart Sleeper is born! Soon after, our rental program launches, so even more families can enjoy sweet ZZZs.

    2016
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    SNOO Goes to Work
    2018

    SNOO Goes to Work

    Happiest Baby's Employee Benefit Program launches, giving new-parent employees at top companies a free SNOO...paid for by their employer!

    A Hospital Hero

    Just as COVID began to overwhelm the healthcare system, hospitals around the world got an extra helping hand, thanks to the SNOO Hospital Program. Now SNOO is in 150+ hospitals, where research shows it saves nurses nearly 2 hours a shift!

    2020
    A Hospital Hero
    SNOO
    2023

    Landmark Award

    SNOO is the most awarded baby product in history, having racked up a staggering 45+ accolades. One of our proudest accomplishments? In 2023 Happiest Baby made TIME magazine’s list of 100 Most Influential Companies and SNOO Smart Sleeper made their list of 200 Best Inventions!

    A Bright Future

    Happiest Baby is continuing to build on our suite of bestselling sleep solutions (like Sleepea, SNOObear, and SNOObie). We’re always looking for ways to make our smart sleep solutions even smarter—with AI, cloud computing, machine learning and more. And we’re working to make SNOO even more accessible to families.

    BEYOND
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    OUR VALUES

    Parents Can Trust Our Products Are...

    Parent-Empowering

    Parent-Empowering

    Help parents succeed at their most important job: raising healthy, happy children

    Science-Backed

    Science-Backed

    Our smart sleep solutions are paediatrician-designed and research-based

    Simple to Use

    Simple to Use

    Parenting is hard enough without having to navigate overcomplicated tech!

    Built With Integrity

    Built With Integrity

    Made with premium, eco-friendly, sustainable materials & high production standards

    Timeless & Aesthetically Driven

    Timeless & Aesthetically Driven

    Sleek, modern designs that fit into any home seamlessly

    Made for ALL Families

    Made for ALL Families

    Making good sleep more accessible with corporate & hospital partnerships & more!