FIND US ON SOCIAL

Facebook linkYoutube linkLinkedin linkInstagram linkTikTok linkTwitter link
View post on Instagram
 
View post on Instagram
 
View post on Instagram
 
View post on Instagram
 
View post on Instagram
 
View post on Instagram
 
View post on Instagram
 
View post on Instagram
 
View post on Instagram
 
View post on Instagram
 

Join the Fam,

Stay in the Know

JOIN OUR COMMUNITY

Sign up to get helpful tips, offers, and more!

ABOUT

Mission & FoundersThe 5 S’sBlog

SUPPORT

FAQsFees, Shipping, and ReturnsReturns PortalContact Us

COMMUNITY

AffiliatesAuthorised Partners

LEGAL

Terms of SalePrivacy PolicyCookie PolicyTerms of ServiceEULASNOO Limited WarrantyCookie PreferencesMore

SHOP

SNOO Smart SleeperSleepea SwaddleSNOObear White Noise LoveySNOObie Smart Soother

© 2025 Happiest Baby, Inc. | All Rights Reserved

All third party trademarks (including names, logos, and icons) referenced by Happiest Baby remain the property of their respective owners. Unless specifically identified as such, Happiest Baby’s use of third party trademarks does not indicate any relationship, sponsorship, or endorsement between Happiest Baby and the owners of these trademarks. Any references by Happiest Baby to third party trademarks are to identify the corresponding third party goods and/or services and shall be considered nominative fair use under the trademark law.

    Happiest Baby
    BLOG
    FAQS

    PARENTS

    Overlooked Advice to Boost Breastfeeding Success

    Crying & exhaustion are two of the top reasons mothers aren't able to breastfeed.

    Dr. Harvey Karp

    Written by

    Dr. Harvey Karp

    SHARE THIS ARTICLE

    Share on FacebookShare on TwitterShare on LinkedinShare on PinterestShare via EmailCopy to clipboard link
    breastfeeding-advice

    ON THIS PAGE

    • Why Moms Often Abandon Breastfeeding
    • How to Boost Breastfeeding Success

    SHARE THIS ARTICLE

    Share on FacebookShare on TwitterShare on LinkedinShare on PinterestShare via EmailCopy to clipboard link

    PARENT PICKS

    Bestsellers

    SNOO Smart Sleeper Bassinet

    SNOO Smart Baby Sleeper

    $1,995.00

    $1,197.00

    Sleepea® 5-Second Baby Swaddle Rainbow

    Sleepea® 5-Second Baby Swaddle

    $54.95

    $38.46

    100% Organic SNOO Sleep Sack
    SNOObie

    SNOObie® Smart Soother

    $114.95

    $68.97 - $91.96

    SNOObear in Cocoa Woolly colour

    SNOObear® 3-in-1 White Noise Lovey

    $99.95

    $74.96

    SNOO Smart Sleeper Bassinet with mosquito net attached

    Shoo Mosquito Net

    $129.95

    $90.96

    Sky Mobile’s clouds

    Sky Mobile

    $139.95

    $97.96

    100% Organic Cotton SNOO Baby Cot Fitted Sheet in blue tie-dye colour in the box

    100% Organic Cotton SNOO Baby Bassinet Fitted Sheet

    $29.95

    $17.97 - $26.95

    SNOO Organic Baby Cot Sheets 3 Pack in 3 different colours

    SNOO Organic Baby Cot Sheets 3 Pack

    $89.85

    $58.40

    Sleepea® Comforter Swaddle in rose colour

    Sleepea® Comforter Swaddle

    $67.95

    $47.56

    100% Organic SNOO Sleep Comforter Sack in graphite colour

    100% Organic SNOO Sleep Comforter Sack

    $69.95

    $48.96

    Sleepea® Swaddle Sack 3 Pack Bundle in teal planets colour

    Sleepea® Swaddle Sack 3 Pack Bundle

    $143.85

    $100.70

    More on Parents

    PARENTS

    How to Talk to Caregivers About Safe Sleep

    We’re here to help with those awkward but important conversations.

    PARENTS

    Understanding Attachment Styles

    From the first sleepy snuggles to the fifteenth diaper change of the day, your baby is learning one big lesson: “When I signal, does someone come?”

    If you want to breastfeed, 95% of the time, you can do it. Don’t be shy about asking for help (since the beginning of time women have relied on getting support to learn to troubleshoot and gain confidence.) It’s like riding a bike—it can be a little weird in the beginning, but then once you get the hang of it, it feels like you’ve been doing it forever.

    Why Moms Often Abandon Breastfeeding

    But keeping it up for a year (the American Academy of Pediatrics’s recommendation) isn’t without challenges. Did you know that persistent crying and exhaustion are top reasons moms abandon nursing? Studies show that exhausted moms are much more likely to get depressed (which reduces breastfeeding rates by 50%) and to develop creeping doubts about the quality and adequacy of their milk.

    How to Boost Breastfeeding Success

    Getting more sleep is overlooked advice for nursing. As a passionate breastfeeding advocate, that’s one reason a personal mission of mine is to help new parents master the skills needed to calm their baby’s fussies and get more sleep. Over the past 12 years, my Happiest Baby team has trained thousands of educators in dozens of countries to teach new parents the soothing/sleep techniques called the 5 S’s. The simple steps of the 5 S’s are swaddling, the side/stomach position, shushing, swinging and sucking (descoted in the DVD/streaming video/book, The Happiest Baby on the Block). And now we have invented SNOO, a smart-tech bassinet (based on several principles of 5 S’s technique) to stretch sleep longer for babies and parents. These are all great ways to reduce infant crying, boost sleep and promote breastfeeding success.

    “Breast is best” is not a slogan invented by hippies and granola eaters. From a totally scientific POV, breast milk is absolutely the real deal. Thank goodness we have formula, in case a mom can’t or chooses not to breastfeed, but there is no question that formula is just a corporation’s best guess at imitating what Mother Nature has carefully designed over the past…say…million years!

    Disclaimer: The information on our site is NOT medical advice for any specific person or condition. It is only meant as general information. If you have any medical questions and concerns about your child or yourself, please contact your health provider. Breastmilk is the best source of nutrition for babies. It is important that, in preparation for and during breastfeeding, mothers eat a healthy, balanced diet. Combined breast- and bottle-feeding in the first weeks of life may reduce the supply of a mother's breastmilk and reversing the decision not to breastfeed is difficult. If you do decide to use infant formula, you should follow instructions carefully.

    Top Stories

    how-to-use-5s-s-for-soothing-babies

    BABY

    The 5 S's for Soothing Babies

    what is the fourth trimester

    BABY

    What Is the Fourth Trimester?

    white noise for babies

    BABY

    Newborn Baby White Noise Benefits

    4 month sleep regression

    BABY

    Don't Get Blindsided by the 3-4 Month Sleep Regression

    dream feed

    BABY

    What Is Dream Feeding? And How Do I Do It?

    when to stop pacifier use

    TODDLER

    How & When to Stop Dummy Use