How Fashion and Media Multi-Hyphenate Tiffany Reid Is Navigating Early Motherhood
Tiffany Reid spent much of her career climbing the ranks at legendary fashion media brands, eventually becoming Bustle Digital Group’s Senior Vice President of Fashion before launching her own consultancy as a brand expert, stylist, and on-air talent. In short, she’s no stranger to high-pressure environments—and she’s known for handling them with grace, poise, and meticulous prep! But when she welcomed her son Randi at the end of 2023, she found herself navigating a very different kind of challenge: childbirth and the rollercoaster of early parenthood.
Navigating an Unexpected Birth Story
Before Randi made his debut, Tiffany threw herself into birth prep.
“We took classes, and then we did hypnobirthing, because I wanted an unmedicated birth. I had my doula, and we were all prepared,” she recalled.
But at Tiffany’s 40-week check-up, a scan showed low amniotic fluid, and plans changed quickly. She was sent across the road to hospital, where they began the induction process—a long effort that ended in an emergency caesarean 32 hours later.
Although things took an unexpected turn, Tiffany credits her hypnobirthing training and her doula, Kayann Stephens, founder of Childbirth Now, with helping her stay grounded.
“I recommend my doula to everybody! She was a labor and delivery nurse for 20 years and then saw the system and wanted to help women in a different way,” Tiffany says. “It was amazing to have her because she already knew what the nurses and the doctors were going to come in and tell me, so she had prepped me along the way.”
Prioritising Rest and Recovery Postpartum
Although the journey was long, Randi was born healthy and strong. But after 36 hours of labour and major surgery, Tiffany’s recovery was anything but easy.
Thankfully, she had the chance to rest and heal at Boram—a postpartum retreat in Manhattan—supported by nurses and physios.
“There’s no price I can put on how much that was needed,” she reflected. “I couldn’t imagine going straight home after three days, not being able to get out of bed, and then to have to take care of a baby.”
Once back home, Tiffany had one more support tool to lean on: SNOO!
Finding Safety and Support at Home
Tiffany had already heard rave reviews of SNOO from friends, but it was her OB/GYN’s endorsement that really piqued her interest.
“I think she was skeptical in the beginning, but then her daughter had used it and loved it, and she thought it was great,” Tiffany said. “So, when I had mentioned SNOO to her, she was very pro me trying it.”
From day one, Tiffany was impressed by how well-designed and user-friendly the SNOO was.
“The size was perfect for our room… and the functionality of it was very easy and convenient,” she said. “It’s super intuitive. There were other products I never touched because the process of even setting them up was too complicated.”
The SNOO also made it easier for Tiffany and her partner to share the night-time load.
“I could easily pass Randi off and [my partner could] put him in the SNOO. We didn’t have to worry about the complications of swaddling him. The bands and zipper were super convenient for us.”
And once Tiffany returned to the demands of work, SNOO helped ease that transition, too.
“Randi preferred to nap on me, but then when I went back to work, I had to transition him into being able to take naps without being held by me. SNOO really helped with that part of it.”
More than anything, SNOO gave Tiffany peace of mind—and a little breathing room during those intense early weeks.
“I never thought that he was unsafe in the SNOO… it gave me time to do something quickly if needed. Even if I heard a little bit of crying, I felt like, ‘Okay, I can still just go to the bathroom.’ So even though I didn’t have the extra pair of hands, it still felt safe to leave him for a second.”
Letting Go and Finding Grace in Parenthood
Now 15 months into her parenting journey, Tiffany says one of her biggest lessons has been learning to let go of expectations—and be kind to herself along the way.
“I would say it’s okay to mourn your past life,” she shared. “Even if you have the nanny, have help at home, you go back to work full time, there’s still a part of you that is not 100% at work…I think I needed to mourn a little bit that past person and old me. But I was so happy to do it when I finally did.”
Looking back, she sees how her unexpected birth experience gave her a crash course in a core truth of parenting: flexibility is everything.
“I just think giving yourself grace to know that sometimes the things you plan just aren't going to go that way. That's what motherhood and parenting teach you.”
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